Services

Business Review & Support

As a tenured hospitality professional, I offer independent qualified support and practical advice to grow your business and increase ROI, focusing primarily on Marketing, Sales, Revenue Management and Brand.

Benefit from an external view of your business and gain experience-led advice to bring new ideas to your marketing, boost delivery of your sales team or to review and redefine the total guest experience of your business or brand. 

How can I help you?

SMALL BUSINESSES

It can be particularly impossible for smaller businesses to justify full-time senior roles yet this is frequently where a skills gap, or simply lack of time, can be most evident. From the beginning I support your idea with feasibility studies and market intelligence on your competitive environment and a pragmatic assessment of the business opportunity. I provide a valuable audit of your business areas, give structured advice on how to move forward, and even be part of your plans on a short-term basis to get things going.

LARGER OPERATORS

You may require interim assistance to give guidance to your sales and marketing team, additional support to manage particular projects, troubleshoot business development challenges or perhaps review your marketing plan and its ROI.  

ASSET OWNERS & HOTEL GROUPS

I can of course push for and analyse results from your operator, yet also be a supportive addition to your relationship to help you better understand the market your asset is operating within, and work with your operator to ensure opportunities are maximised.

Book an audit of your chosen areas and we can agree key steps to move your business results forward. 

Defining the Guest Experience

Understanding how your guests engage with your brand and the experience this delivers to them, is crucial to any successful hospitality business. I can help you analyse your current service delivery - from ‘first contact’ via websites and booking engines through to the stay, check-out and beyond - to truly ensure your brand is delivering on its promise and, most importantly, that your operation stands out against your competitors.

Together we can help influence, inspire and delight your customers, from aspirational research of potential guests through to check-out and beyond, ultimately creating your most profitable marketing tool: happy guests.

Digital Technology

Have you embraced Digital yet? The expectation of hotel guests has moved on leaps and bounds in recent years and your hotel operation may be out of touch with these expectations. Don’t get left behind!

There are many ways to integrate a Digital experience for your guests to suit your product, audience and budget. Ultimately it should enhance the total guest experience and lift your service delivery - and hopefully profit margins - to new levels.

Marketing | Social Media | Digital

In this online world of social media, hotels are more ‘marketed’ vs ‘sold’ than ever before. Digital channels make it easy and reasonably cost-effective to reach local, national and global audiences with relative accuracy, but a joined-up approach to your Marketing strategy will be what makes the difference and can ensure every penny spent can be accounted for.

Revenue

The tried and tested mantra of “Right Rate - Right Channel - Right Time” has never been truer in an age of dynamic pricing and online booking. The savvy traveller is their own travel agent and agenda maker and your hotel needs to be positioned on rate to attract and retain their attention. Having a clear (and hopefully simple!) revenue strategy agreed within your business which reflects the needs of your hotel and your competitive market is absolutely crucial. A clear strategy will help reduce errors and maximise revenue.

Sales

If your business utilises a sales team or representation company, then managing this high-cost resource to deliver quantifiable and profitable results has to be part of your management practice.

Put simply, client development relies on your team and your brand being in front of the right people at the right time. In addition, client retention is the most effective way of maintaining and increasing sales at lower cost. 

What’s more, satisfied clients can be your most effective marketing tool, but just how in touch with your clients are you? Are they producing profitable business?

If you’re not getting definitive answers from your sales team, or simply want a second opinion on productivity and ROI, give me a call.

Website Design

There is no excuse for a poor website any more. I work with you to understand what you need and what you like, and deliver a user-friendly website geared to your business needs.

I don’t host or maintain websites as a general rule, as I believe with a little training even the most technically disadvantaged clients can manage the basics of updating their website on a regular basis in-house.

That said, I’m always available for larger refreshes, design updates or those little annoying challenges.